Twiss needed an idea that would resonate with young millennials on the go. We found it lurking in the product truth - two fruits in each great drink , i.e.,
We found this to be a nice counterpoint to the dislike of 'others' and even xenophobia has been raising its ugly head in many parts of the world. A great case where a product truth nicely dovetails into a societal truth and gives rice to a resonant idea.
Executions are edgy, designed to provoke a response from highly sceptical teenagers.