SBI UK has been around for 97 years, but most people, even in the relevant target group, equate it to remitting money to India. SBI wanted us to create awareness for its other offerings, while not ignoring the remittance service.

 

Thus was born the ‘Reasons’ campaign - giving customers more reasons to engage with and use SBI UK.

 

Results: More enquiries for different products, leading to a more balanced growth in the last couple of years.