Tilda Basmati- Idents
In October of 2018, Tilda were returning to the airwaves after a gap of almost two years. One of the first markets they wanted to reactivate was the asian segment – the mainstay of their rice business.
They took up the sponsorship of Kaun Banega Crorepation Sony TV, the Indian version of Who Wants to be a Millionaire- a big media property.
