Tilda Basmati- Idents

In October of 2018, Tilda were returning to the airwaves after a gap of almost two years. One of the first markets they wanted to reactivate was the asian segment – the mainstay of their rice business.


They took up the sponsorship of Kaun Banega Crorepation Sony TV, the Indian version of Who Wants to be a Millionaire- a big media property.

We ideated, created and produced a set of 6 idents based on quizzing terms – 3 for Tilda pure, and 3 for Tilda grand, a new variant - that left the client team thrilled, and TV audiences engaged. All within 4 weeks end to end and a small budget.